Strava, GoFundMe Announce New ‘For a Cause’ Tag

Earlier this month, San Francisco-based Strava put out a press release wherein the company announced it was partnering with fundraising juggernaut GoFundMe on a new “For a Cause” feature. The newfound functionality is described as “[making] it easy for Strava users to raise awareness and funds for meaningful causes through activity.”

The massively popular Strava boasts 180 million users spanning over 185 countries.

According to Strava, the advent of the “For a Cause” activity tag enables users to “find inspiration from thousands of global causes and easily dedicate any workout of their choice to an individual fundraiser or a nonprofit listed on GoFundMe,” adding the tag “makes it easy for individuals to use their passion for movement to create real-world impact.” Notable nonprofit organizations available to support include the American Cancer Society, Achilles International, and the National Multiple Sclerosis Society.

According to Strava, Strava users can go to GoFundMe and start a campaign, then connect their Strava account to it. From that point forward, whenever they log activity and share more about their cause(s), using the “Find a Cause” tag will go towards said beneficiary. Users are even able to ask followers to donate and spread the word as well.

“At GoFundMe, we’re focused on giving people easy and meaningful ways to support the people and causes they care about,” said Tim Cadogan, GoFundMe’s chief executive officer, said in a statement for Strava’s announcement. “Through our collaboration with Strava, we’re giving a global community of active people a simple way to help one another, raise awareness, and support causes that move them—while enabling more giving to nonprofits that are driving positive change in the world.”