Redesigned Netflix App Rolling out to Apple TV

Ryan Christoffel reports for 9to5 Mac today Netflix has begun rolling out its redesigned app to Apple TV 4K users. The news comes months after the Bay Area-based company announced the design overhaul in May, during which chief product officer Eunice Kim described the new Netflix experience as “still the one you know and love—just better.”

“As spotted by users on Reddit, the new design seems to have launched with the latest tvOS app update,” Christoffel wrote on Wednesday. “If you’re not seeing it yet, make sure you’re running the latest version of the Netflix app.”

I got the design on the 2021 A12-powered Apple TV (running tvOS 18.6) in my office.

I covered news of the new UI when Netflix announced it, having attended a virtual briefing with the company a few days beforehand. As I wrote at the time, the design looks good—there’s a video on YouTube about it—and should prove to be more accessible than the old interface. I won’t rehash my thoughts on it here, but suffice to say feels like a win for accessibility; in the couple minutes I spent noodling around the new app prior to writing this story, I enjoyed it very much. At the very least, it’s a much prettier design than what I literally used yesterday. As I also said in the spring, Netflix’s new design is conceptually exactly akin to what Amazon did to Prime Video a year ago.