‘That WWDC Glow’

Myke Hurley has a piece on his The Enthusiast blog about attending this year’s WWDC and what Apple’s announcements mean to him. One part of it caught my attention.

“Over my years of covering WWDC, I have observed a phenomenon that I call the ‘WWDC Glow.’ After the keynote, our minds are full of wonder and possibility about all the new things we may be able to do. In the coming days and weeks, we get to understand the reality of the features. In some cases, it results in us learning a little more about the constraints of a feature, which brings us back down to Earth,” Hurley wrote on Thursday. “I fully understand I may be in that WWDC Glow right now when it comes to Siri AI. I want to preface this before I say what I am about to say, which is that I imagine that after Siri AI ships later in the year, I will not have much need for any of the general-purpose chatbots like Gemini, ChatGPT, Claude, or others. I feel like 90% of the things I may want to use an AI assistant for can easily be covered by Siri AI, with the added (huge) benefit of it being able to access my Personal Context, see exactly what I am looking at anywhere on my devices, and take action with the apps I use.”

I think I spotted Myke out of the corner of my eye on Monday morning before the presentation, but wasn’t able to say hello. Ditto for Nilay Patel from The Verge whilst riding a crowded elevator. Although I’ve covered some notable odds and ends in the days since the keynote, I’ve purposely refrained from posting a larger feature article with my thoughts because, to Hurley’s point, I’m still very much basking—and ruminating—in that “WWDC glow.” Which is to say, my thoughts on Apple’s announcements aren’t quite fully formed yet, and I don’t want to publish slop or share half-baked analysis that I can’t cogently articulate. Accessibility has a strong undercurrent at every WWDC, with this year’s conference being no different. Siri already has helped me—and others—manipulate things like my smart home setup for years; Siri AI looks poised to do that and then some, finally. Anyway, readers certainly should expect to see my expounded thoughts on WWDC 2026 in the days to come.

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Relatedly: MacStories’ Federico Viticci shares similar sentiments as Hurley.

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