Apple, NBCUniversal Announce ‘first-of-its-kind’ Apple tV × Peacock Subscription Bundle

Earlier this month, Apple and NBCUniversal put out a press release wherein the two companies announced a new bundle that couples Apple TV with NBC’s Peacock.

The bundle became available this week, on October 20.

“Customers in the U.S. can save over 30 percent by subscribing to the Apple TV and Peacock Premium bundle for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month, through either app or website,” Apple said of its newfound subscription bundle in the announcement. “Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount—the first benefit of its kind for Apple’s all-in-one subscription bundle.”

As a subscriber of both Apple TV and Peacock—as well as Apple One—I was excited to learn of this news. My affinity for Apple TV is well-documented, but I’m also a fan of Peacock. Indeed, I signed up for this deal via the Peacock app on tvOS and it was great.

I’m planning to start watching The Paper soon, and I’m really excited that the NBA is back on NBC in addition to watching Sunday Night Football every week. From an accessibility perspective, the Apple-NBCUniversal bundle is notable insofar as it lowers barriers to entry for both streaming services. Whatever discretionary income a disabled person has to play with, someone who might be like me and loves both Apple TV and Peacock qualifies for a substantial discount on the monthly cost. What’s more, that the two are bundled together means that a person needn’t worry cognitively about managing bespoke subscriptions. In other words, the salient point is not only are Apple TV and Peacock made more financially feasible, the fact they exist as a bundle makes managing the services more accessible too. These are ostensibly mundane points, but therein lies the rub: the tiniest details can make the biggest difference for someone with disabilities. As I say, accessibility lies everywhere in the lives of disabled people.

News of the tv-Peacock deal comes soon after Apple dropped the “+” from Apple TV.